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Small Business Saturday

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SmallBusiness.com posts tagged
Small Business Saturday
In One Chart: Google Users Loved Small Business on Small Business Saturday
People using Google spiked searches for "small business" on Small Business Saturday.

Small Business Saturday Gained Coast-to-Coast Media Coverage | 2016
The awareness of Small Business Saturday continues to grow.
What is Small Business Saturday?
A brief look at the six year history of Small Business Saturday
Are You Ready for Small Business Saturday?
With interest in Black Friday waning, it's time to celebrate Small Business Saturday.
First Family, White House Staff and Agency Personnel Turn Out for Small Business Saturday | 2015
The President and First Daughters celebrate Small Business Saturday at Washington DC bookstore.
It?s Small Business Saturday. Shop Local. Shop Small | 2015
News, information and ideas for the holiday retail season and Small Business Saturday.
200+ Great Places to Shop Local for the Holidays in Portland, Ore. | Little Boxes, 2015
Portland merchants started Little Boxes as a two-day answer to the emphasis placed on big box's black Friday.
Great Places to Shop Local for the Holidays in Birmingham | 2015
The city is home to some of the most inviting small shops and restaurants--making it great to shop local in Birmingham for the holidays and throughout the year.
Great Places to Shop Local for the Holidays in Knoxville, Tenn. | 2015
A few examples of some of the great locally-owned merchants you can visit in Knoxville while doing your holiday shopping -- or throughout the year.
Great Places to Shop Local for the Holidays in Raleigh NC | 2015
A small sampling of the many great local merchants in Raleigh, N.C., where you can shop local for the holidays, and throughout the year.

Small Business Saturday is the Saturday after Thanksgiving in the U.S. In 2016, Small Business Saturday will be November 26. The day is intended to encourage American shoppers to consider small retailers and merchants as they think of their holiday shopping. It comes as an answer to the Friday after the U.S. Thanksgiving Day (4th Thursday of November) called Black Friday and the following Monday called Cyber Monday. Both of those days have come to be associated with discounts and promotions at large retail chains and ecommerce businesses. Small Business Saturday is a promotional effort intended to encourage consumers to support local businesses that create jobs, boost the economy and preserve neighborhoods around the country.


[edit] Discover lots more about Small Business Saturday on SmallBusiness.com

In addition to the information found in this article on the SmallBusiness.com WIKI, you can find lots more about Small Business Saturday in other areas of SmallBusiness.com

[edit] History

In 2010, the Small Business Saturday promotion was created and sponsored by American Express, who registered the URL SmallBusinessSaturday.com and registered the trademark for the term Small Business Saturday. The company also created a Facebook page supporting the event [1] and promoted the event with national television advertising and a broad array of public relations activities. It was inspired by the 3/50 Project (choose three independent businesses at which to spend $50 each), that was created by Cinda Baxter, a small business advocate in Minneapolis, Minnesota.[2] [3]

As part of the promotion, the first 10,000 small business owners who signed up to participate received $100 worth of free Facebook advertising, and the first 200,000 American Express cardholders who pledged to use their credit cards on Nov. 27 to support small businesses received a $25 credit.[4]

On the American Express website and Facebook page in 2010, credit was given also to the following co-sponsors and endorsers: American Express OPEN, The 3/50 Project, Business Matchmaking, Chicago Convention & Tourism Bureau, Count Me In, Destination DC, E Women Network, Facebook, Girls Inc., Greater Boston Conventional & Visitors Bureau, LA Inc., NAWBO, National Trust for Historic Preservation's Main Street Center, NYC & Co., NYC Department of Small Business Services, San Francisco Convention & Visitors Bureau, SCORE, Women Impacting Public Policy, Women Presidents' Organization, Women's Leadership Exchange, Yelp.

In 2014, the Small Business Saturday website lists the year's premiere sponsors as FedEx, Four Square, Twitter and the U.S. Postal Service. New promotional aspects of 2014 include an interactive map for participating businesses that accept American Express cards and a promotion that enables American Express card holders to get three $10 credits (total, $30) for use at three small businesses that accept the American Express card.[5]

In 2015, American Express continued to support the promotion, but no other co-sponsors were listed on the website. In 2015, American Express also stopped providing the three $10 credits to card-holders.[6] Also in 2015, American Express produced and ran TV and online commercials promoting Small Business Saturday featuring the Muppets. [7]

[edit] Expansion of Small Business Saturday

American Express continued its backing of the promotion in following years. Beginning in 2011, the company offered its cardholders a $25 "statement credit" for purchases a small businesses made on the Saturday after Thanksgiving. To support the promotion, in 2011 American Express produced a television advertising campaign that it ran on network and cable television networks prior to Small Business Saturday[8]. The official American Express promotion gained the endorsement of dozens of small business state and local government agencies, and small business-oriented organizations. Several large corporations that sell products and services to small businesses also provided financial and advertising support.

[edit] Shop Small

Beginning in 2013, American Express began to use another trademarked advertising tag line, "Shop Small" in its Small Business Saturday promotions. The tag line enables the company to extend the marketing efforts surrounding Small Business Saturday into other parts of the year.

[edit] References

  1. Small Business Saturday Facebook Page
  2. "American Express boosts Small Business Saturday,", SFGate.com, Nobember 27, 2010
  3. The 3/50 Project
  4. Small Business Saturday Facebook Page
  5. SmallBusinessSaturday.com
  6. "Small Business Saturday No Longer Comes with Free Money from AmEx". http://time.com/money/4110506/amex-credit-small-business-saturday-2015/. Retrieved 2015-11-20. 
  7. "Muppets Go All Out for the 2015 Small Business Saturday - SmallBusiness.com". http://smallbusiness.com/seasonal/small-business-saturday-2015/. Retrieved 2015-11-20. 
  8. American Express Shop Small commercial

[edit] External Links