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Bricks and mortar

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Brick and mortar (bricks and mortar or B&M) is a phrase used to describe the physical presence of a building(s) or other structure. It's a concept usually referred to in business, which applies to the physical location for a business or organisation.

Brick and mortar business

The term brick and mortar business (bricks and mortar business or B&M business) is often used to refer to a company that possesses a building or store for operations.[1] The name is derived from the traditional building materials associated with physical buildings — bricks and mortar (the masonry that holds the bricks together). Its first use was in 1992.[2]

More specifically, in the jargon of ecommerce businesses, brick and mortar businesses are companies that have a physical presence and offer face-to-face customer experiences. This term is usually used to contrast with a transitory business or an internet-only presence with no physical presence for shoppers to visit and buy from directly, though such online businesses normally have non-public physical facilities from which they either run business operations, and/or warehousing for mass physical product storage and distribution.[3]


See also

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This entry includes content from the following Wikipedia article: Bricks & mortar