Communication design is a mixed discipline between design and information-development which is concerned with how media intermission such as printed, crafted, electronic media or presentations communicate with people. A communication design approach is not only concerned with developing the message aside from the aesthetics in media, but also with creating new media channels to ensure the message reaches the target audience.
Communication design seeks to attract, inspire, create desires and motivate the people to respond to messages, with a view to making a favorable impact to the bottom line of the commissioning body, which can be either to build a brand, move sales, or for humanitarian purposes. Its process involves strategic business thinking, utilizing market research, creativity, and problem-solving.
The term communication design is often used interchangeably with visual communication and more specifically visual design, but has an alternate broader meaning that includes auditory, vocal, touch and smell. Examples of Communication Design include information architecture, editing, typography, illustration, web design, animation, advertising, ambient media, visual identity design, performing arts, copywriting and professional writing skills applied in the creative industries.
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Visual Design is the design working in any media or support of visual communication. This is a correct terminology to cover all types of design applied in communication that uses visual channel for transmission of messages, precisely because this term relate to the concept of visual language of some media and not limited to support a particular form of content, as do the terms graphic design (graphics) or Interface design (electronic media).
Among the specializations of the visual design more common these days are:
- Art director
- Brand management
- Creative director
- Information graphics
- Instructional design
- Marketing communications
- Performing arts
- Technical writing
- MUNARI, Bruno. Design and visual communication. Chronicle Books, 2006
- WOLLNER, Alexandre. Visual Design 50 years. Cosac & Naify, 2003
- LANGENFELDS, Ranya. Visual design. TEAME, 1997
- LEEUWEN, Theo Van. Reading images: the grammar of visual design. Routledge, 2006 - Pg. 4
- FRASCARA, Jorge. Communication design: principles, methods, and practice. Allworth Communications, Inc., 2004 - Pg. 4
- GARRET, Lillian. Visual design: a problem-solving approach. Michigan: R. E. Krieger Pub. Co., 1975.
- MEGGS, Philip B. A history of graphic design. Michigan, Van Nostrand Reinhold, 1992 - Pg.xiii Preface
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