An editorial calendar shows the major editorial features planned for forthcoming issues of a newspaper, magazine, and similar. It is used by the advertising sales function of the publication to attract advertisers. For example, if Newsweek plans to print an editorial feature on hybrid cars, then manufacturers of those cars might want to place advertisements in that issue.
Editorial calendars are also called editorial planning calendars. Public relations professionals often use them in an attempt to increase their chances of coverage. For example, if a publication is going to do a story on hybrid cars, companies may want to send a press release about their hybrid cars several weeks to months in advance of the story's planned publication.
External links
Template:Journalism-stub
