A focus group is a form of market research in which a group of people are asked about their attitude towards a product, concept, advertisement, idea, or packaging. Questions are asked in an interactive group setting where participants are free to talk with other group members. In marketing, focus groups are an important tool for acquiring feedback regarding new products, as well as various topics.
Online focus groups
The Internet has made it possible to conduct focus groups online. Particiipants can share images, data, and their responses on their computer screens. This avoids a significant amount of travel expenses. It allows respondents from all over the country to gather, electronically, while avoiding countless logistical headaches. Online groups are usually limited to 6 or 8 participants. The biggest problem with online focus groups is ensuring that the respondents are representative of the broader population (including computer non-users).