How To Market Your Business with Social Media
After a website, social media is the next best way to market your business. If you're not taking advantage of all the marketing tactics social media has to offer, you're losing potential networking opportunities, and a readily available way to build awareness of your company and its products or services. Worst of all, you're losing potential customers, and ignoring current ones who would appreciate the chance to communicate with you directly. If you've been flirting with the idea of jumping into social media to market your business, now is the time, and it's not as difficult as you may think.
Twitter was originally started to be a microblogging site. It gave people the ability to communicate ideas and share information that didn't really require an entire blog post of a few hundred or thousand words. Instead, people could tweet random thoughts in 140 characters or less. It didn't take long for business owners to see the potential, and begin using Twitter as a powerful marketing tool.. They also use Twitter to perform customer service, responding to tweeted complaints. These companies' willingness to open direct dialogues with people, and resolve issues quickly has increased customer loyalty, and made companies seem more personable. Opening an account is free and only takes a few minutes, so there's really no excuse for not using its power to help market your business.
Aside from personal profiles, Facebook offers three other profile types—Groups, Community Pages, and Official Pages. If you're a business owner looking to market your products or services, you need an Official Page. It allows two-way communication as you can share information about your business with people who become fans, and those fans can write messages on your official page's wall. A word of caution -- a Facebook page should be closely monitored. Complaints and customer service issues must be addressed as quickly as possible. In addition, if your business gains a good amount of attention and several fans, there are people who will try to use your audience for their own purposes, like marketing a similar business, or even selling personal goods. It happens. Monitor your page, communicate with your customers, and don't allow competitors to take advantage of your Facebook presence.
In the Answers section of LinkedIn, site members can both pose and answer questions running the gamut from how to write a cover letter to more complex issues relating to business finance, legalities, human resources, and numerous other categories. Take a few minutes a day to answer a question or two, and establish yourself as an authority in those categories directly related to your business. It will get the company name noticed, and build trust in a wide and ever-expanding community.
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