The terms Buy Local or Local purchasing refer to a preference to buy locally produced goods and services over those produced more distantly.
The term “Buy Local” has become subject to varying interpretations. While leading advocates of local independent business such as the American Independent Business Alliance say the term should apply only to locally-owned independent businesses, some campaigns run by governments and Chambers of Commerce consider local to be merely a geographic consideration. Additionally, many corporations have manipulated the term in ways critics call "local-washing."  Starting in 2010, the buy local movement received support from an unusual source, a multi-national corporation that underwrote a promotion called Small Business Saturday. A series of network television commercials and related promotions encouraged shoppers to use the Saturday after the U.S. Thanksgiving to support local merchants as they did their holiday shopping. Using the slogan, "Shop small," the promotion echoed many of the same themes advocated by groups that support the buy local movement.
- The American Independent Business Alliance
- Local Harvest, a resource for the buy local, farm product and other 'alternative market' food, activism, news and event
- BALLE - Business Alliance for Local Living Economies, a network of communities supporting their independent businesses
- New Economics Foundation, case studies and information on the economic impacts of local purchasing.
- Green Fabric, a buy-local-what-was-made-local website, trying to fill the need for a listing of local creatives and producers.
- The 3/50 Project, a "buy local" promotional campaign.