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Buy local

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The terms Buy Local or Local purchasing refer to a preference to buy locally produced goods and services over those produced more distantly.

The term “Buy Local” has become subject to varying interpretations. While leading advocates of local independent business such as the American Independent Business Alliance say the term should apply only to locally-owned independent businesses, some campaigns run by governments and Chambers of Commerce consider local to be merely a geographic consideration.[1] Additionally, many corporations have manipulated the term in ways critics call "local-washing." [2] Starting in 2010, the buy local movement received support from an unusual source, a multi-national corporation that underwrote a promotion called Small Business Saturday. A series of network television commercials and related promotions encouraged shoppers to use the Saturday after the U.S. Thanksgiving to support local merchants as they did their holiday shopping. Using the slogan, "Shop small," the promotion echoed many of the same themes advocated by groups that support the buy local movement.

See also


  1. "What is a Local Independent Business by American Independent Business Alliance
  2. "The Corporate Co-opt of Local" article by Stacy Mitchell

External links

This entry includes content from the following Wikipedia article: Local purchasing

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This term or phrase is currently an entry in The SmallBusiness.com Business Glossary WIKI. Please help expand this entry into a more detailed description.